Less than 24 hours, Psy’s new music video had been watched more than 10 million times on YouTube. Psy has just released his new single “Gentleman” and will promote it though a live concert tomorrow streamed on YouTube, followed by the all-important video.
Korean rapper broke the billion mark on YouTube in 2012 with his viral smash “Gangnam Style.” Ignoring soaring military tensions between South and North Korea, some 50,000 fans will pack the city’s World Cup stadium for the event which will also be streamed live on YouTube. Gentleman’s success or otherwise rests not on what it sounds like, but on the dance that goes with it, which “King of YouTube” seems to realise.
“The dance is one known to all Koreans but new to foreigners,” Psy explained earlier this month. “This will be presented in PSYstyle.” The Associated Press optimistically observes that at least the song is “stealing attention from inter-Korean tensions.”
PSY wrote the lyrics while he teamed up with his “Gangnam Style” hit co-producer, Yoo Gun Hyung, to produce this song. He also worked with Jo Soo Hyun, who also directed the music video for “Gangnam Style.”
Critical reviews are mixed, with the expected cheerful-to-grumpy spectrum . The BBC calls the new tune “formulaic”; while Fuse counters that it’s “oh-so-danceable” and MTV raves about its “floor-shattering” drive.